[3D Surround View Scan] Which industries have adopted 3D surround view? A complete guide to 12 industry secrets!
Following our previous comparison of Matterport's Pro 2 and Pro 3 , we now understand that 3D surround scanning is expanding globally, with various companies leveraging 3D digital twin technology to deliver better customer experiences or enhance operational efficiency.
So what exactly is 3D digital twin technology?
Digital twin technology refers to a technology that transforms physical objects or spaces into immersive, interactive 3D virtual models. Beyond simply saving digital archives through 3D scanning, it now broadly encompasses functions such as remote operation and synchronous monitoring. While high-resolution photographs typically only present a static view of an object, digital twins capture the complexity of the system, using machine learning and artificial intelligence to provide dynamic and realistic simulations of objects. Furthermore, it integrates with existing Internet of Things (IoT) and Building Information Modeling (BIM) software.
Beyond the hardware technology of the scanning equipment itself, many applications rely on software or remote platform design to achieve a more immersive experience. In the past, such scanners were only available in industrial-grade machines costing millions of dollars; now, even simple 3D images can be scanned via a mobile app. More professional applications can achieve digital twin effects without industrial-grade cameras or engineer-written programming. In this era of rapid advancements in AI, which multinational companies have already adopted this technology? This article will share 12 real-world 3D surround view case studies in the same field:
I. Manufacturing
For large-scale production lines, efficiency and output are paramount, which is where the strengths of consulting firms JFC and Associates lie. They help clients improve production efficiency by reducing costs and identifying the root causes of inefficiencies. They used Matterport 3D surround view scanning to create detailed digital factory and office area models for their clients (due to the protection of some areas, it may not be possible to view the entire model, but the overall layout can be seen through the top floor plan).
For large factories, updating and maintaining facilities is often subject to numerous constraints. However, through digital twin technology, management no longer needs to conduct on-site inspections every time to identify problems, and can discuss factory configurations remotely with consulting firms. For example, if the local government updates safety regulations, consulting firms can quickly propose practical and feasible improvements to the current state of the production line to protect employee safety or modify the production line to comply with regulations at the lowest possible cost.
Key benefits:
1. Easy to maintain production lines and quickly reduce communication costs.
2. Improves response speed and facilitates the deployment of manpower across different areas.
3. Online previews and floor plans can be integrated into the internal production line system, facilitating senior management's management of production line changes.
II. Water Conservancy Facilities
Northumbrian Water manages local water infrastructure in the UK. Their work involves tracking a large amount of machinery and a complex network of pipelines, which used to require frequent trips to multiple locations to verify and discuss the structures. However, they began using Matterport , which utilizes surround-view scanning technology to create 3D models of the facilities, enabling them to track these assets in a modern way.
Managing buildings requires a lot of manpower, and complex pipelines are one of the highest costs. After being converted into a digital 3D space, whether it is an emergency floor plan or a 3D view of mechanical equipment, the responsible equipment in each area can be seen immediately through the digital twin.
Key benefits:
1. Matterport transforms previously geographically limited in-person discussions into a faster, more dynamic format.
2. Establishing a project management system is more efficient, and precedents can be referenced immediately, making it more persuasive to new clients.
3. Reduce the number of on-site visits, while saving more on manpower and collaboration costs.
III. Hotel and Tourism Industry
When people plan a wonderful vacation, they certainly don't want to choose a random hotel, right? A bad stay can easily ruin the whole holiday. Vacasa, North America's leading vacation rental platform, understands how much effort consumers put into planning the perfect trip, so they started using Matterport to provide virtual online tours of vacation destinations.
Digital twins are reshaping how we interact with all spaces, from wedding venues to party locations. Clients can learn about the experience before actually setting foot on-site and make arrangements in advance, enhancing the overall experience. Leofoo Resort in China also uses our service to achieve the effect of online property viewings.
The 1948 Hostel also uses the same technology, equipping rooms with panoramic tours and 3D surround-view scans of the hostel's details, allowing guests to explore from a distance.
Key benefits:
1. Customers spent 12% more time browsing the Vacasa website.
2. Online bookings increased by nearly 12%.
3. Reduce marketing and labor costs through online tours.
IV. Architecture, Construction and Engineering
In the architecture and design field, Matterport 's digital twin technology offers professionals entirely new ways of working. For example, Perkins & Will, an architecture and design firm, partnered with Matterport to successfully create digital twin models when facing challenges related to site visits during the pandemic.
Now, designers can easily approve designs or monitor project progress without physically visiting the site. By viewing scanned 3D models of the site at any time, they can stay informed about the latest developments weekly or even daily. For the architecture and engineering fields, this not only provides designers with greater flexibility but also reduces unnecessary time costs; virtual reality is becoming a reality for architecture and engineering professionals.
The domestic firm "Platinum Design" provides design and interior decoration services for exhibitions both domestically and internationally. Not only are the designs handled by their in-house team, but they also provide integrated planning for construction and configuration. They even designed a multi-functional conference hall for the "Liyang Energy" guesthouse, which can be viewed online via 3D surround view scanning !
Key benefits:
1. Teamwork is faster, and productivity is increased.
2. The need for on-site inspections has been reduced by two-thirds.
3. Make more informed and sustainable design decisions.
V. Real Estate
Real Estate Analytics, a Singapore-based real estate analytics company that provides real estate decision-making advice to buyers, used Matterport and 8PROP 360 during the pandemic to create a virtual tour center for rental properties.
Real Estate Analytics' success in digitizing real estate not only demonstrates that digital twin technology can shorten sales cycles but also brings other benefits. Buyers benefit from virtual tours, and real estate agents value the flexibility they offer. Especially for large markets like the New York area, the ability to remotely view properties saves agents time and keeps them up-to-date with the latest information. This innovative technology brings significant convenience and a competitive advantage to the real estate industry.
Key benefits:
1. Engagement with online home listings increased by 50%.
2. Buyer satisfaction increased by 40%.
3. Real estate sales increased by 20%.
VI. Retail Industry
In the retail industry, providing a superior customer experience is paramount; however, launching promotional campaigns is not a panacea. To address this issue, Apex Imaging Services leveraged Matterport to create a virtual online store. By integrating traffic data, retailers can gain a clear understanding of customer behavior and use this big data to analyze and create interactive experiences that engage customers.
The application of this technology will bring greater competitive advantage and business results to the retail industry. These digital twin technologies are constantly evolving in the retail industry, and virtual stores are just the beginning. "Mr. Sofa Home" also launched an online experience store during the pandemic, allowing people to change furniture without traveling far, personally select colors and fabrics, and view size measurements with one click.
Key benefits:
1. Promotional activities can be accurately analyzed, saving time and generating revenue.
2. Enhance customer experience by allowing consumers to gain a deeper understanding of in-store products and environment online.
3. Update demand inventory more quickly to ensure customers receive the most accurate product information.
4. Chain stores can save the time and costs of managing different stores.
VII. Living Space
During the home renovation process, it is difficult to imagine what the ideal space plan would look like. Therefore, the Roomsketcher floor plan software is integrated with Matterport to provide users with a simple way to turn their dream floor plan into reality and view the entire home renovation process up close through detailed digital twin technology.
Digital twin technology has revolutionized living spaces, enabling users to redesign them to their liking. Whether it's using 3D virtual tours during home renovations or creating a fun virtual home to enjoy with family, digital twin technology brings unprecedented creativity and possibilities to living spaces.
Key benefits:
1. Help homeowners renovate more quickly while effectively controlling their budget.
2. Improve communication between homeowners and contractors to reduce misunderstandings and errors.
3. Provides the ability to edit floor plans, allowing homeowners to design according to their own preferences and improve satisfaction.
8. Insurance Properties
In the insurance industry, recording losses is arguably the most tedious part; traditionally, this process requires staff to repeatedly take hundreds of photos and measure humidity on-site, often in hazardous environments (such as after a fire or in collapsed buildings). However, Milwaukee's Accent Property Restorations uses the Matterport online platform to conduct detailed claims assessments for damaged policyholders through remote 3D guided tours.
This has brought significant progress to insurance and repair work, especially in filing insurance claims. Thanks to Matterport 's comprehensive scanning and time-tracked, accurate data, insurers and claims adjusters can reach a consensus on objective facts, reducing disputes in the claims process. Digital twins act as the best neutral party in the claims process, providing factual and reliable data to easily resolve issues for all parties involved in insurance and property repair.
Key benefits:
1. Reduce the need for on-site inspections, thereby improving efficiency and saving time and costs.
2. Provide a detailed property assessment, such as tracing the smoke trail after a kitchen fire, which is crucial for developing a repair plan.
3. Claim adjusters can work more quickly by remotely viewing properties, thus speeding up the claims processing.
IX. Government Organization
Local landmarks foster community cohesion, connecting us with a shared history, and are a primary reason why local governments around the world strive to promote local character. Opening online tours of historical landmarks is just one way governments utilize digital twins; people can also participate in virtual public hearings through Matterport , interact with government officials, and share their thoughts in dialogue.
Key benefits:
1. Elderly or disabled people can experience virtual tours online to visit places that were previously inconvenient to visit in person.
2. Educational institutions can conduct virtual inspections, saving public funds.
3. Famous landmarks can be visited at any time of day, regardless of the weather.
10. Medical Industry
In the healthcare industry, suitable spaces help teams work safely and efficiently. Healthcare Trust of America (HTA), the largest operator of healthcare office buildings in the United States, uses Matterport 's 3D scanning to obtain precise spatial layouts and view 360-degree models.
Adaptability and rapid response are crucial for healthcare professionals. Medical teams can conduct virtual tours and make decisions directly based on scan results, ensuring that the space meets requirements without the need for expensive international travel.
Key benefits:
1. Make remote decisions through online spaces.
2. Reduce the costs of on-site inspections and business trips.
3. Faster renovation and leasing process .
XI. Automobile Sales Industry
Purchasing a car is a significant expense, so customers often choose to test drive it before signing a contract. This is the main reason why A1 Designs chose a virtual collaboration to help Nissan in the UK provide a comprehensive 3D car tour.
Virtual displays are a great way to bring a realistic experience to the sales process. It used to be difficult to learn about a physical car from an online viewing, especially for complex products like automobiles. With detailed 3D models, customers can eliminate questions about the car's exterior and interior. In addition, online tour systems can add more product links and detailed feature descriptions, providing drivers with more information.
Key benefits:
1. Customers can enjoy online car viewing from the comfort of their own homes.
2. Customers appreciated the information provided by these digital vehicles and gave Nissan positive feedback.
3.3D models provide Nissan with additional marketing tools to boost sales conversion rates.
12. Oil and Gas Companies
Safety is always paramount in the oil industry ecosystem, making regular inspections a high-demand routine. However, thorough inspections require experts to meticulously verify every piece of equipment. Geospatial technology specialists Noble Precision Technologies have chosen to utilize digital spatial technology. Initially used in the oil and gas industry for workplace safety, its future applications are likely to extend to supply chain and production management.
Key benefits:
1. Quickly simplify the inspection process .
2. Faster response to potential dangers .
3. Reduce on-site implementation costs .
Integrating the three major benefits
Digital twin technology, with its customer-centric approach, enables cross-industry virtual tours that accelerate sales and enhance customer experience. It also adds new elements to online marketing experiences, increasing customer engagement with the brand. Common benefits include:
Whether it's a NASA vehicle display or a clothing store, these real-world objects can be converted into digital images and provide product information for consumers to learn about online.
• Monitoring, assessment and prediction
Digital twin systems can combine remote monitoring to reduce the cost of on-site investigations. By integrating digital twins with IoT sensors, spatial data such as temperature or water quality can also be obtained.
· Beyond physical limitations
Whether it's severe weather or a pandemic, digital twin technology can overcome geographical limitations, bring in more diverse customers, and become a marketing tool for brands and a multi-channel for consumer experience.
Digital twin technology is already being used across various industries. While it's impossible to list them all, you can contact us to learn more about what suits your needs. Is it difficult to compare the constantly evolving Matterport Pro 2 and Pro 3 ? Please refer to the complete comparison for a comprehensive feature description.
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